This might be interesting for folks working on marketing square dancing: National Marketing Institute, put on by the National Intramural-Recreational Sports Association. From the blurb:

[T]his event takes proven marketing principles and adapts them to the perspective of professionals working in non-profit recreation, sports, and fitness. It’s the only professional development event of its kind. You’ll take home a new perspective on how you can use the principles of marketing to make sure your valuable programs, services, and facilities reach your customers. And, with the understanding that most attending marketing professionals don’t have big budgets, everything is targeted to making the most with limited resources.