Got email tonight about a marketing meeting in Southern California. Here’s part of the blurb:

This meeting will consist of presentations, panels and discussions. The presentations will be made by marketing experts who will provide extraordinary guidance for us. It will be an open meeting with lots of audience participation. The sequence will run from defining marketing through choosing markets and communications, to looking at the economics and presenting specific projects to make it happen.

By the end of the meeting you will understand why marketing is much more powerful than recruiting, what is possible with a marketing approach to growing square dancing, and how to make square dancing attractive to more of the people you want to join you in it. You will also have a sense that square dancing can really happen, why it hasn’t been happening, and what you and other dancers can do.

There’s going to be a website, but it’s not up yet. The main site (godance.us) just has a pretty logo. But it’s a good domain name…

I wonder if this is a James Hensley project; Hensley was hired as the CALLERLAB Foundation’s marketing person. At any rate, I’d love to see a report of the meeting and a description of the various presentations.